CASE STUDY
Consumer Behavior
Understand how young consumers respond to a product and whether the communication matches the product experience.
Case Overview
This study explores how young consumers respond to product experience and whether brand communication aligns with their actual perception. Through FGD and product testing, AKSA Research identifies product feedback, ad relevance, and improvement direction for stronger market decisions.
Portfolio Scope
Snack Category
Samyang Instant Noodles
Snack
Evaluate product’s acceptance of Instant
Noodles Snack by Samyang.
OBJECTIVES
Evaluate acceptance, understand
performance vs competitors.
RESPONDENTS
200 (10-22 yrs)
METHOD
CLT
Beverage Category
Acceptance of Okky Jelly Drink New
Variant
Evaluate product’s acceptance of Okky Jelly
Drink’s new variant.
OBJECTIVES
Evaluate acceptance, understand
performance vs competitors.
RESPONDENTS
200 (10-22 yrs)
METHOD
CLT
Beverage & Comms
Mountea Drink & Ads
Evaluation
Evaluate product’s acceptance of Mountea
drink and ads evaluation.
OBJECTIVES
Evaluate acceptance, evaluate ad alignment.
RESPONDENTS
80 (10-19 yrs)
METHOD
FGD & Product Test