Research Solutions


Integrated research solutions that combine proven methodologies, nationwide coverage, and advanced technology—delivering accurate insights that empower confident business decisions.

Our Services


Product Research

To get valuable information before a new product goes to market or after a product launch (improvement).

Customer Satisfaction

To measure how well a company's products, services, and overall customer experience meet customer expectations

Competitive Intelligence

Competitive intelligence is the process of gathering and using market and competitor insights to gain a business advantage.

We offer a range of research services designed to help clients deeply understand the market, consumers, and competitive dynamics.

Brand Research

Brand research gathers customer feedback to understand how the market perceives a company's brand.

Pricing Research

Pricing research helps identify the optimal price by analyzing market demand, supply, and competitor pricing.

Mystery Shopping

Mystery shopping uses secret shoppers to assess customer service and experience across various channels.

Our Coverage


Our field team has expanded research coverage beyond urban and rural areas in Indonesia. Our research reach includes cities such as Jakarta, Bandung, Surabaya, Medan, Palembang, Makassar, Denpasar, Semarang, Yogyakarta, and Balikpapan.

Research Type and Methodology


Qualitative

FGD (Focus Group Discussion)

FGI (Focus Group Interview)

IDI (In-depth Interview)

Mystery Shopping

Mystery Calling

Observation

Ethnography

Persona Reseearch

Quantitative

F2F (Face to Face)

CATI (Computer Assisted Telephone Interviewing)

CAPI (Computer-Assisted Personal Interviews)

Online Survey

Hybrid

Gang Survey

Technology


To support research quality and efficiency, we leverage various digital technologies that allow us to reach a wide range of respondents and generate accurate, real-time data.

  • Computer Assisted Telephone Interviewing (CATI)
  • Online Focus Group Discussion (FGD)
  • Online In-Depth Interview (IDI)
  • Online Survey and Online Diary

Web Reporting


Dashboard Overview

Real-time dashboard to monitor total sales, products, top areas, and channels with interactive visual analytics.

SKU Monitoring

Track and manage SKU performance with real-time status, availability, and field
activity updates.

Channel Tracking

Monitor channel coverage and performance to encore encoution alignment across all outlet

Field Reporting Data

Access detailed field reports and activities with photos, notes, and accurate, time-stamped data

Mobile App


Our mobile application empowers field teams with efficient task management, real-time reporting, and seamless communication-ensuring accurate data capture and operational excellence in the field.

Mobile video record for Mystery Shopping


Capture and document in-store experiences with secure mobile video recording-providing authentic evidence to evaluate service quality and operational standards.