Infinite Insights, Endless Possibilities

AKSA Research helps companies, agencies, and institutions understand consumers, markets, competitors, products, and service experiences through reliable research and actionable insight.

Trusted across industries

We support research across industries where consumer behavior, service quality, market movement, and competitive decisions matter.

Client-Hyundai
Client-Daihatsu
Client-Suzuki
Client-Mitsubishi
Client-Foton
Client-Oppo
Client-Telkomsel
Client-Telkom
Client-Facebook
Client-Google
Client-BI
Client-BNI
Client-Mandiri
Client-Gojek
Client-Unilever
Client-BPJS
Client-Pegadaian
Client-Accor
Client-CGR
Client-Geopol
Client-GFK
Client-Toluna
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2023

Tupperware

Tupperware innovation design, respondent targeted for people using tupperware in Indonesia

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2023

Telkomsel

Telkomsel product development, respondent targeted for IndiHome users with various category

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2023

Nestle

Nestle infant nutrition, respondent targeted Mother with infant.

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2021

Foton

Indonesia auto market, respondent targeted male and female with various category

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2023

Google

Google US, respondents targeted android user for customer and prototype concept test

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2020

Dongfeng

Indonesia SUV market, respondent targeted male & female with various category

Smart research solutions, tailored for your decisions.

From product testing to customer experience, we design research that helps you understand what matters, why it matters, and what to do next.

Research experience across real business challenges.

Our work helps clients validate ideas, improve experiences, understand behavior, and make better market decisions.

FMCG Product Test

FMCG Product Test

Evaluate product acceptance and preference against competitors.

Central Location Test

Method

Consumer Behavior

Consumer Behavior

Explore consumer response and communication relevance.

IDI with Eye Tracking

Method

Shopper Behavior

Shopper Behavior

Explore shopper preference and shelf decision behavior.

FGD & Product Test

Method

Research technology in action.

We use digital tools to improve research quality, speed, monitoring, and reporting.

CATI

Structured telephone interviews for efficient and controlled data collection.

Online Mystery Calling

Evaluate phone-based customer service using structured scenarios and documentation.

Web Reporting

Monitor research progress and findings through accessible digital reporting.

Online FGD & IDI

Online Survey & Diary

Mobile Fieldwork App

The right method for the right question.

We combine qualitative, quantitative, hybrid, and technology-enabled methods to capture evidence from the right audience.

Quantitative

Measure what, how many, how often, and how strongly.

F2F
CATI
CAPI
Online Survey
Gang Survey
Hybrid
Hybrid Research

Combine online and offline methods to improve reach, speed, and depth.

Mixed Mode Survey
Online Screening
Online Product Test
Qualitative

Understand why people think, feel, choose, reject, and behave.

FGD
FGI
IDI
Observation
Persona Research
Ethnography
Research Technology
Use digital tools to improve efficiency, quality control, and reporting.
Web Reporting
Mobile App
Online Diary
Video Documentation
Mystery & Observation

Capture real service experience and actual behavior in the field.

Mystery Shopping
Mystery Calling
Observation

Research coverage across Indonesia’s key markets.

Our field team supports studies across urban, rural, and emerging market contexts in Indonesia.

Built for Market-Critical Decisions.

Supporting industries where people, behavior, service, and market movement shape strategic direction.
FMCG

Product testing, preference, packaging feedback, and acceptance.

Financial Services

Customer satisfaction, banking behavior, and service evaluation.

Technology & Telco

Digital satisfaction, usage behavior, product development, and competitor insight.

Automotive

Buying journey, product evaluation, market insight, and service experience.

Healthcare

Healthcare usage, product perception, and expert interviews.

Public & Social Research

Community behavior, citizen experience, and policy insight.

Led by researchers, operators, and strategists.

AKSA Research brings together experienced professionals in market research, field operations, business consulting, digital innovation, and consumer insight.

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    Bandung, West Java, Indonesia