Shopper Behavior
Case Overview
AKSA Research helps brands understand how consumers select personal care products based on preference, shelf interaction, and visual attention. Through IDI with Eye Tracking, this study captures shopper behavior insight, shelf decision drivers, and product preference mapping to support stronger product placement and retail strategy.
Portfolio Scope
Evaluate how consumers select body wash products based on brand preference, perceived benefit, and shelf visibility.
Identify preference drivers and shelf attention.
20 respondents
IDI with Eye Tracking
Explore how consumers compare personal care products and make purchase decisions within the shelf environment.
Understand shelf behavior and decision triggers.
20 respondents
IDI with Eye Tracking
Evaluate how product visibility, category placement, and consumer preference influence final product selection.
Map shopper behavior and product preference.
20 respondents
IDI with Eye Tracking